Big Texan Steak Ranch has quite a marketing ploy.
Billboards advertise the Free 72 oz. Steak ( small print:dinner if you eat it in an hour). Almost 12,000 have since they started in 1961, about 1 in 10 who try. You sit up on stage with a timer behind you. and have to eat the baked potato and roll too. We didn't eat the big meal but food was good and got fudge for dessert, A free limo comes to the RV park to take you to the cafe. They featured great microbrews.
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